Fantasy Horror
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Thinning the Horde
When new diseases emerge, the typical reaction is panic, fear, and uncertainty. The Health Belief Model (HBM) is a major cognitive framework used by public health institutions to predict people’s likelihood of engaging or not engaging in health behaviors. Zombie narratives such as The Last of Us, The Walking Dead, Train to Busan, and Rec demonstrate the flaws in using Rosenstock’s (1966) Health Belief Model (HBM) as a foundation for public health policy. The HBM, a cognitive theory meant to…