Digital Culture
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Since the 1940s, three channels have dominated cable production in the United States: ABC, NBC, and CBS. Colloquially known as the “Big Three,” these channels contained the majority of shows that Americans watched and discussed with each other. Other networks, such as DuMont, were not as widespread. The Big Three achieved their popularity through broadcasting a limited number of originally scripted programs that garnered the greatest followings, and this smaller number of shows also meant that audiences were not overwhelmed with too many choices; therefore, fans could more easily connect…